Art trail expands to homewares with Maxwell & Williams

The Australian owned and designed Maxwell & Williams brand was created in 1996 and is a globally recognised homewares brand sold in thousands of retail outlets across Australia and throughout the world.

Developed as a lifestyle and homewares brand, it has a uniquely egalitarian profile, characterised by its Australian heritage and a philosophy of flair that’s fair. From the table to the kitchen and beyond, there’s a Maxwell & Williams piece for every celebration, every special occasion and every home, with thousands of options to discover and enjoy.

As a Principal Partner of Me and UooUoo: The RCH150 Anniversary Art Trail, Maxwell & Williams is providing incredible support to bring this spectacular event to life and create a brighter future for sick children at The Royal Children’s Hospital (RCH).

“We are proud to stand as a Principle Partner of this landmark event and to raise awareness through our presence as a major lifestyle brand,” said Maxwell & Williams Managing Director and CEO Max Grundmann.

“This partnership specifically relates to our ongoing program of collaborating with established and emerging artists as a way of making meaningful art accessible to everyone, as well as our ongoing commitment to support Australian charitable institutions and organisations, both of  which are part of our DNA.”

Of the 100 UooUoo sculptures, six have been designed by Maxwell & Williams’ artist partners Peter Cromer, Nathan Ferlazzo, Donna Sharam, Mulga, Melanie Hava and Katherine Castle.

Maxwell & Williams are championing the art trail with the development of a unique Me and UooUoo collection, incorporating the wonderful designs of their sponsored artists.

You can purchase a matching mug and coaster set as well as miniature ceramic UooUoo figurines to bring the magic of UooUoo into your own home. The Maxwell & Williams Me and UooUoo range is available for purchase at Myer and other leading homewares retailers, with a percentage of sales donated to the RCH so they can continue providing life-changing care to Victoria’s sickest children and young people.

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